Marketing Portfolio · 2026

Mariia
Koptieva

Final-year BSc Business Management student at QMUL, graduating summer 2026. I've spent three years collecting real experience across internships, client-facing roles, brand activations, conferences and content — working directly with brands and tracking everything I do. And I'm hungry for more. Beauty has always been my world — personally and professionally. Eager to learn, quick to deliver, impossible to bore.

3+
Years Part-Time Experience
30+
Brands Worked With
1st Class
Expected Degree
Mariia Koptieva
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Content Strategy · Digital Marketing · Brand Partnerships · Campaign Reporting · SEO & Analytics · Experiential Marketing · Content Strategy · Digital Marketing · Brand Partnerships · Campaign Reporting · SEO & Analytics · Experiential Marketing ·
About me

Hi, I'm Mariia.

I'm a final-year BSc Business Management student at Queen Mary University of London, originally from Ukraine, now based in London. I came here to study, stayed for the opportunity — and haven't stopped moving since.

I genuinely love what I do. I've spent the past three years throwing myself into every experience I could get — from building content for a clinic whose channels have hit 100M+ views, to assisting in the delivery of Economist Impact conferences as an Assistant Event Manager, to repping Rare Beauty and Kayali at pop-up activations. I learn fast and I always want more.

I want to work at Space NK because I genuinely love beauty — and I understand it commercially. I've worked directly with beauty brands including Rare Beauty x Sephora, Kayali, BYOMA, and Laneige, representing them at experiential pop-ups, engaging customers face-to-face, and seeing first-hand how brand experience translates into loyalty and sales. Space NK's vision of curated discovery is exactly the kind of marketing I want to help build.

When I'm not working: you'll find me on the padel court, in a Pilates studio, booking the next flight, spending too much at Space NK and collecting the rewards, or convincing someone to let me pet their dog.

Queen Mary University of London
BSc Business Management · Expected 1st Class
2023 – 2026
Strategic Marketing (79%) · Persuasive Strategies in Marketing (85%) · Business Data (74%)
QMUL Prize for proactive seminar engagement
Grade feedback · Strategic Marketing
Professor feedback
Experience · Apr–May 2026
Marketing & Content Creation Intern

Royal Wharf
Clinic

London · Apr 2026 – May 2026

Joined London's premier hair loss clinic as a marketing intern — a fast-paced environment where I got hands-on experience across social media content, email marketing, competitor analysis, and campaign reporting. The clinic had already achieved 80k+ followers and 100M+ organic views, and every piece of work I contributed was tied directly to business outcomes and measurable results.

  • Filmed, edited & strategised TikTok and Instagram content for @dr.shaan.mbbs (256K Instagram followers) and @londonsuperclinic (80.6K TikTok followers)
  • Built content around platform-native hooks, CTAs & conversion strategy — every piece of content tied directly to revenue and monetisation
  • Conducted full cross-platform competitor analysis to identify market gaps the clinic could own
  • Co-authored an SEO-optimised blog on Afro-hair transplants (Grade 6 readability, clinically backed)
  • Assisted in writing email marketing communications for the clinic's patient and subscriber base — on-brand, clear and conversion-focused
  • Designed Instagram carousels using the PIE framework — Dr. Shaan's story, patient testimonials, and CTAs with beige/navy Playfair/Poppins branding
80.6K
Clinic TikTok Followers
256K
Dr. Shaan IG Followers
100M+
Clinic Organic Views

These are the clinic's overall results — a testament to the team's strategy and the environment I was lucky enough to learn in.

"Proud of everything you've achieved during your time with us, Mariia. Your work ethic, creativity and willingness to learn have been outstanding from day one."

Syed Izhaan Habeeb · Head of Marketing, Royal Wharf Clinic
LinkedIn feedback from manager

A reel I filmed and edited for the clinic — approved by the Head of Marketing and ready to be posted. From scripting the hook to the final cut, this was my concept and my execution.

Royal Wharf Clinic Working at Royal Wharf
Royal Wharf team
TikTok profile Instagram profile
Royal Wharf Clinic · Economist Impact · ADCon · Optimove Connect · Rare Beauty × Sephora · Kayali · BYOMA · Laneige · Royal Wharf Clinic · Economist Impact · ADCon · Optimove Connect · Rare Beauty × Sephora · Kayali · BYOMA · Laneige ·
Experience · Jan 2025 – Present
Social Media & Marketing Manager

QMUL
Ukrainian
Society

London · Jan 2025 – Present

Took over a social media presence that barely existed and built it into a 1,000-follower community platform. I was the sole creator — strategy, filming, editing, posting, analysing. All of it.

  • Sole content creator across posts, reels & stories — independently ideating, producing and publishing everything
  • Grew followers 500 → 1,004 (+100%) and paid membership 18 → 56 (+211%) — tracked and reported on every step
  • Hit 63,027 views in a single month with 6,709 accounts reached (+191.9%) — didn't just post, monitored all platform analytics to inform the next move
  • Built and maintained a full performance reporting system: monthly metrics, growth trends, engagement breakdowns — presented to the society committee
  • Created content for high-profile events: Careers Forum (Goldman Sachs, Estée Lauder, Mayer Brown), Diplomatic Talks, Cultural exhibitions
63K+
Monthly Views
+192%
Accounts Reached
+211%
Membership Growth
QMUL Instagram grid
QMUL Instagram grid 2

Reels I filmed and edited for the society — from concept to final cut.

Also: Treasurer · QMUL Ukrainian Society
£2,500+
Raised
80+
Careers Forum Attendees

Managed all society finances, budgeting, and Excel reporting. Raised £2,500+ including fundraisers supporting the Ukrainian army. Attracted investment from a university development fund. Oversaw financial planning for a Careers Forum (Goldman Sachs, Estée Lauder, Mayer Brown — 80+ attendees) and a Diplomatic Talk featuring ambassadors from Latvia and the Czech Republic — coordinating speakers, budgets, logistics and teams end-to-end.

Instagram Analytics · 9 Feb – 9 Mar 2025

63,027
Total Views
6,709
+191.9%
Accounts Reached
1,580
+159.0%
Profile Visits
105
+377.3%
Link Taps
51%
Non-follower Views
1,685
+166.6%
Profile Activity
Analytics views Analytics content type Analytics profile activity
QMUL society Instagram grid
In conversation with Peter Chernyshov, Former CEO of Kyivstar
In Conversation · Peter Chernyshov, Former CEO of Kyivstar
Experience · Sep 2024 – Present

Brand
Activations

Working directly with brands, marketing managers and agency stakeholders at experiential pop-ups, product launches, and brand activations. I see how these campaigns are built from the inside — the strategy, the briefings, the on-the-ground delivery — and I produce the post-event reports that measure it all. I also coordinated and hosted influencers of all sizes at activations, managing their experience on the day and ensuring seamless brand representation. I also work as a business development and sales representative at exhibitor stands, pitching to leads, partners and collaborators on behalf of clients. Every event ends with a report. Every conversation is a pitch. And every number gets tracked.

Rare Beauty × Sephora Kayali BYOMA Laneige × Boots Sunnamusk London Amazon Vodafone Spotify Deliveroo NHS ...and many more
Kayali giant bag Kayali House Party venue Sunnamusk London launch Kayali team Laneige Covent Garden popup Laneige team Laneige team at stand Rare Beauty x Sephora launch Rare Beauty x Sephora Brand activation BYOMA activation team BYOMA mascot
300+
Customer interactions/event
50+
Qualified leads/campaign
+15%
Follow-up engagement uplift
Experience · Sep 2024 – Present

Conferences &
Events

As an Assistant Event Manager at Love Creative Marketing, I've worked front-of-house at some of the world's most prestigious marketing and business conferences — coordinating 300+ attendees, leading on-site teams, and getting a front-row seat to how the world's biggest brands communicate.

The Economist Impact

Business Innovation Summit · Antitrust Summit · Sustainability Week · Net-Zero Shipping Summit

ADCon 2025

Europe's leading advertising conference. Front-of-house reception & attendee coordination.

Optimove Connect

CRM & marketing intelligence summit. Badge management, Excel registration tracking, VIP handling.

HR Analytics Summit & Other

HR Analytics Summit, Learning Technologies Expo, Medical conferences. Multi-event delivery.

Economist Impact Antitrust Summit
Economist Impact · Antitrust Summit
Economist Impact Business Innovation Summit
Economist Impact · Business Innovation Summit
Economist Impact reception desk
Economist Impact · Business Innovation Summit
ADCon
ADCon 2025
HR Analytics Summit
HR Analytics Summit
Optimove Connect
Optimove Connect
Perchpeek exhibitor stand Excel registration tracking Conference Economist Impact Sustainability Week Conference
Logistics

Registrations, badge management, Excel tracking sheets, schedule coordination, materials prep, post-event reporting and feedback analysis

Team Leadership

Led teams of up to 5 staff, delegating roles, managing performance under pressure, ensuring seamless delivery

Client-Facing

VIP handling, speaker support, 300+ attendees per event — including C-suite executives, senior partners and top-level decision makers. Composure and warmth under any circumstances.

Cross-Cultural

Regularly working with international delegates and agencies from France, the US, Italy, Dubai, Asia and beyond — comfortable navigating different communication styles and expectations at a senior level.

IBM Student Consultancy Project

IBM

Analysed market trends, consumer behaviour, and competitor strategy for IBM's SkillsBuild platform. Built and presented a data-driven AI-powered marketing pitch to IBM mentors — earned recognition for strategic thinking and commercial insight.

Market Analysis Data-Driven Pitching AI Strategy Commercial Insight
Student Consultancy Project Certificate
Skills & Qualifications

What I bring
to the table.

Platforms & Tools

TikTok Instagram CapCut Advanced Excel & Pivot Tables Canva PowerPoint Google Workspace AI Tools Data Tracking & Reporting

Marketing & Strategy

Content Strategy Campaign Tracking Data Analysis Sales Pitches Consumer Insights SEO Performance Reporting Competitor Analysis Brand Partnerships Survey Management ROI Thinking

Soft Skills

Fast Learner Client-Facing Attention to Detail Cross-functional Collaboration Project Planning Event Logistics Team Leadership Data Hygiene Stakeholder Management Adaptability

Languages

Ukrainian
Native
Russian
Native
English
Fluent
German
Beginner
Certifications
LVMH
Inside LVMH Certificate
Creation & Branding · Operations & Supply Chain
December 2025
LVMH Certificate
Coursera · UC Davis
The Strategy of Content Marketing
June 2024
Coursera Certificate
Beyond the job

The person
behind the CV.

Paris, Louvre
Hollywood
Greece
Hollywood sign
Life outside the portfolio.
Bungee jumping
Yes, I bungee jumped.
If you need someone to jump into something new without hesitation — I've literally done it from a crane.
Padel rackets
Padel & Pilates
Competitive on the court. Grounded in the studio. Balance is everything.
With my dog
Dog Person
Unconditional love, zero corporate politics. Dogs just get it.
Reading in the park
Always Reading
Parks, coffee shops, long flights. There's always a book on the go.
Every job I've ever had
Barista
Costa Coffee · Made 100+ drinks a day with a smile
🍸
Bartender
Local pub · Learned that everyone talks to the bartender
👶
Nanny
Lovely 3-year-old · Patience level: expert
🛍️
Sales Assistant
Retail · Where I learned how to actually sell
Let's connect

Let's talk.

I'm a final-year Business Management student graduating summer 2026, looking for the right place to grow. I've spent three years collecting real experience and I'm genuinely excited about what comes next. If you're reading this — I'd love to chat.

koptieva1902@gmail.com